With 1 company reaching $3 trillion in market cap, 2 companies reaching $2 trillion, 3 companies reaching $1 trillion, business leader companies in 104 industries, 70 out of 100 most influential companies during Pandemic (2020-2021) listed by Time magazine, and most successful national development plans adopted by 24 countries, BLUE OCEAN STRATEGY has turned out to be the world's greatest business and management model ever.


Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions of industry players.


Red oceans are all the industries in existence today - the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, profits and growth are reduced. Products become commodities, leading to cutthroat or 'bloody' competition. Hence the term red oceans.

Blue oceans, in contrast, denote all the industries not in existence today - the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. A blue ocean is an analogy to describe the wider, deeper potential to be found in unexplored market space. A blue ocean is vast, deep, and powerful in terms of profitable growth.


Compete in existing market space Create uncontested market space
Beat the competition Make the competition irrelevant
Exploit existing demand Create and capture new demand
Make the value-cost trade off Break the value-cost trade off
Achieve differentiation or low cost Achieve differentiation and low cost



DAMSON specializes in developing Blue Ocean Strategy for companies and countries stuck in competition, facing diminishing or flat growth & revenue, shrinking profits and rising costs, and uncertain disturbances like COVID-19, Oil & Dollar price fluctuations, Stock market crashes, recessions, and sustainability challenges. Blue Ocean Strategy is the solution to all of this.


Blue Ocean Strategy (the book sold 4 million copies and translated in 46 languages) remains the most global game-changing concept since its inception in 2005. The founders of the concept are Dr. W. Chan Kim and Dr. Renee Mauborgne, both jointly top with No. 1 position on Thinkers50, the ranking of most influential business thought leaders of the world, named as "Oscars of the Management" by Financial Times. Dr. Kim is advisor to European Union and Dr. Mauborgne remained advisor to former US president Barack Obama for his 2 presidential terms, and both are fellows of World Economic Forum.

Some important milestone achievements of Blue Ocean Strategy:

Thinkers50 ranked No. 1 thought leaders (Blue Ocean Strategy founders Dr. W. Chan Kim & Dr. Renee Mauborgne) - world ranking of greatest business thought leaders of today

World's first $3 trillion company by market cap (Apple)


Two $2 trillion companies by market cap (Microsoft, Alphabet)


Three $1 trillion companies by market cap (Amazon, Meta, Tesla)

World's first centi-billionaire and double-centi-billionaires (Jeff Bezos, Elon Musk $200 billion)

Justin Trudeau: Surprise landslide victory in 2015 Canadian Federal Elections (184/338 seats)

Malaysia: Landmark 60% increase in Gross National Income, 78% increase in GDP Per Capita, with creation of 2 million new jobs

Thailand: World's No. 1 medical tourism destination ($4.3 billion) by beating the world leader Singapore ($3.5 billion)

1-country cement company Cemex (Mexico, revenue $18 billion) beating 45-countries global leader Lafarge (revenue $14 billion)


NextEra (market cap $159 billion) becoming the world's most valuable energy company by beating Exxon (market cap $142 billion)


Tesla (market cap $1 trillion) becoming the world's most valuable automaker by beating the century old leader Toyota ($252 billion)

1-country medical research non-profit (Novo Nordisk Foundation, endowment $73 billion) beating 130-countries global non-profit leader (Bill & Melinda Gates Foundation, endowment $46 billion)


N26 (World's first Mobile only bank), declared World's Best Bank by Forbes in 2021, breaking 7 million customer milestone with monthly transactions reaching 5.5 billion Euros)


Salesforce (market cap 180 billion) beating the world enterprise application software leader Oracle (market cap $174 billion)

Apple Inc: Unbeatable blue oceans (iPod, iPhone, iPad, iTunes, iOS, Siri, Apple Watch)

Alphabet Inc: Unbeatable blue oceans (Google Adwords, Gmail, Youtube, Google Maps)

Amazon Inc: Unbeatable blue oceans (, AWS, Alexa, Kindle, Amazon Advertising, Amazon Prime, Kiva Robots, Scout, BoxOfficeMojo, IMDB, Goodreads, Ring)

Elon Musk: Unbeatable blue oceans (Paypal, Tesla Motors, SpaceX, Hyperloop, Neuralink, OpenAI, Boring Company)

Commercial uncontested market space created by Southwest Airlines, Netflix, Uber, Netjets, Airbnb, Starbucks, Red Bull, Wikipedia, Viagra, Cirque de Soleil, Gillette, BP, Petrobras, Novo Nordisk, P&G, ING Direct, NextEra, Comic Relief, CitizenM, Facebook, Whatsapp, Instagram and many more.

Following the colossal success of Blue Ocean Strategy for Govt. of Malaysia, now 24 countries and states have Blue Ocean Strategy as their national development plan.




Australia (NSW Govt. Customer Services)
Belgium (Ghent Tourism)
China (National Yiwu Economic and Technology Development Zone)
China (Shenyang Economic Zone)
Colombia (Medellin City Reforms)
Estonia (e-Residency)
Indonesia (WIN-Way)
Italy (Palermo Public Administration)
Malaysia (NBOS)
Malaysia (CRP)
Malaysia (11th National Plan 2016-2020)
Netherlands (Almere Tourism)
Portugal (Strategic Framework NERLEI 2020)
Singapore (The Value Innovation Action Tank)
Singapore (World-Singapore)
Spain (Aragon Tourism)
Sri Lanka (The Colombo Plan - 27 Member Countries)
Sweden (Recycling Revolution)
Taiwan (Xiamen City)
Taiwan (National Health Analytics)
Thailand (Medical Tourism)
UAE (Dubai Future Foundation)
UAE (Emirates ID)
USA (California - Global Warming Solutions Act of 2006)
USA (Louisiana - Economic Development Department)
USA (Maine - The Maine Center for Entrepreneurial Development)
USA (New York - NYPD)










Amazon - Blue Ocean Strategy
Comic Relief - Blue Ocean Strategy
Marvel Studios - Blue Ocean Strategy
CitizenM - Blue Ocean Strategy
Cirque du Soleil - Blue Ocean Strategy
Wawa - Blue Ocean Strategy


NYOI - Blue Ocean Strategy


Justin Trudeau 2015 Elections Success


Malaysian National Development - Blue Ocean Strategy
Malaysia - NBOS in Practice

Malaysia - Community Rehabilitation Programme (CRP)
Malaysia - International Conference on Blue Ocean Strategy


Dr. Renee Mauborgne - Blue Ocean Strategy (Introduction)
Thinkers50 Awards 2019 - # 1 Award: W. Chan Kim and Renee Mauborgne (Blue Ocean Strategy)
Dr. Renee Mauborgne - Davos 2020 World Economic Forum Interview
Be Inspired - Be Blue Ocean