Blue Ocean Leadership was created by world-renowned professors Chan Kim and Renee Mauborgne. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations.

Unlike most research in the field of leadership that has largely drawn on psychology and cognitive science, blue ocean leadership developed by Kim and Mauborgne looks to the field of strategy to inform the practice of leadership in business.


Blue Ocean Leadership provides a systematic way to unlock the ocean of unrealized talent and energy in your organization fast and at low cost. It achieves this while conserving leaders' most precious resource: TIME.

Blue Ocean Leadership in essence, can be thought of as a service that people in an organization either 'BUY' or 'DON'T BUY'.


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Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualizing blue ocean leadership in comparison to conventional leadership practices will help you with implementation.

Blue Ocean Leadership involves a four step process that allows leaders to gain a clear understanding of just what changes it would take to bring out the best in their people, while conserving their most precious resource: TIME

01 - See your leadership reality.
02 - Develop alternative Leadership Profiles.
03 - Select to-be Leadership Profiles.
04 - Institutionalize new leadership practices.