BLUE OCEAN STRATEGY SUCCESS STORIES
BLUE OCEAN STRATEGY
TRILLION DOLLAR MARKET CAP SUCCESS STORIES
(Click on the company's name to read the detailed case studies)
Nvidia ($ 4 trillion) - On 9 July 2025
Microsoft ($ 4 trillion) - On 31 July 2025
Apple ($ 3 trillion) - On 3 January 2022
Alphabet ($ 3 trillion) - On 15 September 2025
Amazon ($ 2 trillion) - On 26 June 2024
Meta ($ 2 trillion) - On 15 August 2025
Tesla ($ 1 trillion) - On 25 October 2021
BLUE OCEAN STRATEGY CORPORATE SUCCESS STORIES
FROM MANY OTHER INDUSTRIES
3D Printing
Not Impossible Labs
Aerospace Defence
Lockheed Martin JSF-35
Lockheed Martin F-22 Raptor
Advertising
Google Adsense
Apps
Whatsapp
WeChat
Go-Jek
Park24
Star Walk
Aquaculture
Tongwei Group
Artificial Intelligence
OpenAI (ChatGPT)
Nvidia
DeepSeek
Automotive
Tesla Motors
Lucid
Gogoro
Aviation
Southwest Airlines
Prime Air (Amazon)
British Airways
Netjets
Banking & Finance
N26
Paypal
ING Direct (Tangerine)
Agriculture Bank of China
The Vanguard Group
Nickel
Safaricom M-PESA
Block (Square Reader)
Prodigy Finance
Browser
Chrome
Bookmarking
3M Post-It Notes
Ceremony
Thinkers50
CRM
Salesforce.com
Crowd Funding
Kickstarter
Cloud Computing
Microsoft Azure
Amazon Web Services
Drones
Prime Air Drones (Amazon)
E-Commerce
Amazon.com
eBay
Alibaba
Gmail
Education
2U
INSEAD
National Cheng Kung University (Taiwan)
Vanderbilt University
Universidad Privada Boliviana (UPB)
Peirce College
Encyclopedia
Wikipedia
Entertainment
Marvel Studios
Netflix
Cirque du Soleil
Spotify
Andre Rieu and the Johann Strauss Orchestra
Taylor Swift
Square
Environment
Ecosia
Wecyclers
e-Sports
League of Legends
Counter Strike: Global Offensive
Valve
Fashion & Life Style
Polo Ralph Lauren
Swatch
Zappos
The Body Shop
FMCG
Kimberly-Clark
P&G (Gillette)
Food & Beverages
Starbucks
Pret A Manger
Red Bull
Yellow Tail
Xrcise Fuel
Dominic Versace Wines
Food Delivery
Uber Eats
Delivery Hero
- Foodpanda
- Foodora
- Hungryhouse
- Woowa Brothers
- Yemeksepeti
- Talabat
- PedidosYa
Furniture
IKEA
JCDecaux
Gaming
Nintendo
Healthcare
Novo Nordisk
Pfizer
Roche NAVIFY
Buurtzorg
Mayo Clinic
Music: Not Impossible (M:NI)
DeepMind (Google)
Bumrungrad International Hospital
Ping An Good Doctor
Heavy Machinery
Caterpillar
Home Appliances & Electronics
Groupe SEB (ActiFry)
Philips
Dimchae
Hospitality
CitizenM
Airbnb
Industrial
BASF
Cemex
Honeywell
The Home Depot
Languages
Duolingo
Law & Order
Colombia (Medellin City Reforms)
Malaysia (Amanita)
USA (New York - NYPD)
Medicine
Viagra
Microfinance
Grameen Bank
Military
United States Space Force (USSF)
Maps
Google Maps
National Development
Australia (NSW Govt. Customer Services)
Belgium (Ghent Tourism)
China (National Yiwu Economic and Technology Development Zone)
China (Shenyang Economic Zone)
El Salvador (National Turnaround)
Estonia (e-Residency)
Indonesia (WIN-Way)
Italy (Palermo Public Administration)
Malaysia (11th National Plan 2016-2020)
Malaysia (CRP)
Malaysia (NBOS)
Netherlands (Almere Tourism)
Portugal (Strategic Framework NERLEI 2020)
Singapore (The Value Innovation Action Tank)
Singapore (World-Singapore)
Spain (Aragon Tourism Strategy 2016-2020)
Sri Lanka (The Colombo Plan Entrepreneurship Development)
Sweden (Recycling Revolution)
Thailand (Medical Tourism)
UAE (Dubai Future Foundation)
UAE (Emirates ID)
USA (California Air Resources Board)
USA (California - Global Warming Solutions Act of 2006)
USA (Louisiana - Economic Development Department)
USA (Maine - The Maine Center for Entrepreneurial Development)
Non-Profit
Comic Relief
Water : Charity
Novo Nordisk Foundation
Kiva.org
Office Equipment
Xerox
Oil & Gas and Energy
NextEra
BP
Petronas
Petrobras
Canadian Solar
Wawa
Operating System
Android
iOS
Photography
Canon
GoPro
Political Campaigns
Justin Trudeau 2015 (Canada)
Aam Aadmi Party 2015 (India)
Emanuel Macron 2017 (France)
Lopez Obrador 2018 (Mexico)
Postal Service
La Poste Veiller Sur Mes Parents (VSMP)
Robotics
Kiva
Hanson Robotics (Sophia Robot)
Tesla Bot
Tesla Optimus Robot
Smart Phone
iPhone
Sports
Indian Premier League (IPL)
Social Harmony
NYOI
Search Engine
Google
Servers
Cisco
Social Media
Facebook
Instagram
Space
SpaceX
Blue Origin
Virgin Galactic
Lunar Cruiser
Blue Moon
Mars City 2050
Tailoring
Stitch Fix
Technology
Alphabet
Amazon
Apple Inc.
Microsoft
Meta Inc.
Telecom
Jio
NTT DoCoMo
Starlink
Transportation
Uber
Cunard
TV
CNN
Bloomberg Business
Sesame Street
Video Streaming
Youtube
Virtual Assistant
Alexa (Amazon)
Siri (Apple)
Bixby (Samsung)