TRAINING PROGRAMS
Damson Training Programs - Download PDF
Brochure (517 KB)
DAMSON has launched 10 BOS based Training Programs for Multinationals, Conglomerates, Corporations, Mid-sized Businesses, SMEs and Start ups to equip them for exploring blue ocean strategic options across multiple strategic business units. These training programs help businesses by inspiring and guiding them through the systematic methodology of blue ocean strategy, and in exploring innovative strategies in simplified training process offering a cost-effective way to formulate an in-house blue ocean strategy.
These 10 Training programs address the core critical domains mandatory
for an unprecedented and swiftest hike in revenue, growth, positioning
and stability. These 10 essential domains include Strategy, Leadership,
Management, Marketing, Positioning, Innovation, Customer Experience,
Growth, Sales, and CEO Brilliance Profiling. Details of these programs
are as hereunder:
Damson Training Programs - Download PDF
Brochure (517 KB)
TRAINING PROGRAM 1 - STRATEGY
Day 1 - Blue Ocean Strategy
World's No. 1 Out-of-the-box Business Strategy. Founders W. Chan Kim &
Renee Mauborgne ranked No. 1 on Thinkers50 ranking. Blue Ocean Strategy
is company's breakthrough action of creating a new, uncontested market
space that makes competitors irrelevant by developing new consumer value
while decreasing costs. 12 Tools and Frameworks developed through 8
years of research based on a study of 150 greatest strategic moves
spanning 120 years from 30 different industries. Resulting in 7
companies reaching $ trillion and beyond in market cap, and 104 globally
leading companies in different industries, followed by 24 countries and
states adopting Blue Ocean Strategy as national development plan.
Examples: Nvidia, Microsoft, Apple, Amazon,
Alphabet, Meta, Tesla, Youtube, Android, Gmail, Whatsapp, Cirque du
Soleil, Netjets, Cisco, Southwest Airlines, Nintendo Wii, Bloomberg,
Cemex, Novo Nordisk, JCDecaux, Paypal, N26
Day 2 - Blue Ocean Game Theory
Use Game Theory the Blue Ocean way to apply rigorous strategic thinking.
It's the mathematics of anticipating your opponent's next moves. From
John Nash to Robert Wilson, 15 Game-Theorists have won the Nobel Prize
in Economics by far.
Examples: Google, LinkedIn, Facebook, Flikr, Apple
Store, Linux (IBM, HP), Amazon, Adobe, Match.com, Craigslist,
BoxOfficeMojo, TurboTax, eBay, Skype, Second Life
Day 3 - Blue Ocean Design Thinking
Blue Ocean Design Thinking resulted in
double sales between $500 million and $1 billion, quadruple profits,
increased company's market value by more than $100 billion and grew
company's portfolio of billion-dollar brands from 10 to 24. This program
shows business leaders how to adopt and apply this model, guiding
everyday actions with larger strategic goals built around the clear,
essential elements that determine business success.
Examples: Gillette, Olay, Bounty, Swiffer, Febreze,
Folgers, Actonel
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TRAINING PROGRAM 2 - LEADERSHIP
Day 1 - Blue Ocean Leadership
Revolutionary Blue Ocean Leadership frameworks to successfully implement
the remarkable Blue Ocean Strategy, which resulted in 7 companies to
reach $ trillion and beyond.
Examples: Nvidia, Microsoft, Apple, Amazon,
Alphabet, Meta, Tesla
Day 2 - Global Leadership
Recent dramatic rise of tech-giants improves the concepts the way
leaders work with teams to drive successful global businesses. Through
these blue ocean successes, remarkable insights are being uncovered
which are leading to powerful new strategies for improving business
execution and expanding them globally, to every country and region. Lead
as a global leader in reaching out to all other regions involving
bridging, framing, capacitating, analysing and deciding towards maximum
growth.
Examples: Tesla, BYD, Amazon, iPhone, Proctor &
Gamble, Microsoft
Day 3 - Future Leadership
Nvidia's sudden and outstanding $ 4 Trillion leap is an inspiration
which leads to where the future belongs. Be prepared and equipped for
the next decades to come, and lead your organization to embrace the
future beforehand. Learn where next decades are heading and what they
offer to adopt today.
Examples: Nvidia, Neuralink, Boring Company,
Optimus, OpenAI
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TRAINING PROGRAM 3 - MANAGEMENT
Day 1 - Blue Ocean Management
Unique Blue Ocean Management concept focusing on group management
solutions using the out-of-the-box blue ocean thinking in order to
convert companies into learning, adapting, and leading organizations.
Blue Ocean Management disciplines represent approaches (theories,
methods, tools & frameworks) for developing three core capabilities:
fostering aspiration, developing reflective conversation, and solving
management complexity.
Examples: Google, Apple, Amazon, WhatsApp
Day 2 - Global Management
How leaders achieve historic global business achievements, bringing
business back from the local domains or from brink of insolvency, to
lead the industry globally. Insights into management and leadership
ranging from strategy to global positioning, from revenue to mountainous
growth. The program reveals the lessons on how to run highly successful
global companies, decade after another.
Examples: Proctor & Gamble, Microsoft. Coca Cola,
Google, Apple, Amazon, Tesla, Whatsapp
Day 3 - Future Management
Adopting and managing the space and digital domains are blue ocean cards
of future. What people of the planet will be thinking and doing, learn,
adapt, and manage 50 years in advance.
Examples: Nvidia, Google, SpaceX, OpenAI, Optimus
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TRAINING PROGRAM 4 - MARKETING
Day 1 - Blue Ocean Marketing
Differentiation by added value. Finding signature elements that help you
stand out, improve customer experience, reduce attrition and drive
positive word of mouth. 100 examples from 1,000 case studies over 3
years of research.
Examples: Kimberly-Clark, Novo Nordisk, Pfizer,
Google Ads, Youtube, Amazon,, Whatsapp
Day 2 - Global Marketing
Develop all in one global marketing strategy according to consumers'
sensorimotor, cognitive, and affective response to marketing stimuli.
Study of behavior and measurement of customer preference changes in
activity in economic regions and financial centers of the world.
Examples: Alphabet, Tesla Model 3, Frito-Lay,
IKEA, McDonald's, L'Oreal, Zara
Day 3 - Future Marketing
Forward Gen Z metaverse attraction marketing is the opposite of
traditional interruption marketing; instead of interrupting the customer
with unrequested information, attraction marketing prompts prospect
consent in advance to receive the short marketing information. This
marketing information then spreads most effectively from customer to
customer, rather than from business to customer. This powerful
customer-to- customer dialogue spreads like epidemics. Help your
customers do the future marketing for you.
Examples: Alexa, Facebook, YouTube, PayPal,
Amazon, Temu, Tiktok, ChatGPT, Siri
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TRAINING PROGRAM 5 - POSITIONING
Day 1 - Blue Ocean Positioning
Blue Ocean Positioning is about how people think about brands and
converting their minds to preferences. Brand choice decisions ultimately
take place inside the consumer's brain. Neuroscience holds lessons for
how consumers respond to brands and make purchasing decisions. This
program is a result of responses to over 30,000 TV commercials in
Adtrack's database.
Examples: Duolingo, Cemex, Co-Op, British Gas,
iPhone, Whatsapp, Gmail, Youtube, Android, Chrome, AWS
Day 2 - Global Positioning
Blue Ocean global branding urges you to put a differentiation element
into everything you build, and everything you do, to create something
truly noticeable. Your offer is either a blue brand or doesn't exist at
all. It is either remarkable or invisible.
Examples: Starbucks, Zara, Vicks, Samsung, Rolex,
Shell, Sony, Pepsi, Pizza Hut, Proctor & Gamble, Armani, Bloomberg
Day 3 - Future Positioning
Future branding is a marketing strategy that aims to make a brand occupy
a distinct futuristic position, relative to competing brands of today,
in the mind of the customer. Companies apply this strategy either by
emphasizing the distinguishing features of their brand (what it is, what
it does and how, etc.) or by creating a suitable future image
(inexpensive or premium, utilitarian or luxurious, entry-level or
high-end), for decades to come.
Examples: SpaceX, Marvel, Disney, Apple, Google,
American Express, Hershey's, Temu, Amazon
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TRAINING PROGRAM 6 - INNOVATION
Day 1 - Blue Ocean Innovation
Innovate and achieve growth through Non-disruptive Creation, without
displacing industries, companies, or jobs. Plan and innovate beyond non
zero-sum thinking and as positive-sum thinking. Innovate or improve a
product or service in ways that the market does not expect, typically
first by designing for a different set of consumers in a new market and
later by lowering prices in the existing market.
Examples: M:NI, Boots, N26, Johnson & Johnson,
Grameen Bank, Sesame Street, Virgin Galactic
Day 2 - Global Innovation
A validated learning through rapid scientific experimentation, and
counter-intuitive practices that shorten product development cycles,
measure actual progress without resorting to vanity metrics, and learn
what customers really want. It enables a company to shift directions
with agility, altering plans inch by inch, minute by minute, at global
levels.
Examples: Tesla, Procter & Gamble, Novo Pen, Uber,
T-20 Cricket
Day 3 - Future Innovation
The next Steve Jobs will not build iPhone. The next Elon Musk won't make
a Tesla. Tomorrow's champions will only win by making the competition
irrelevant with non-disruptive creation, in today's marketplace. They
will escape competition altogether, because their businesses will be
unique, locating singular ways to create new things for the future.
Doing what someone else already knows, how to do takes the world from
present to next, adding more of something familiar. But when you do
something new, you go from scratch to future.
Examples: Optimus, OpenAI, Duolingo, SpaceX,
Virgin Galactic, Moonlander, Mars City 2050, Hyperloop, Starlink
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TRAINING PROGRAM 7 - EXPERIENCE
Day 1 - Blue Ocean CX
Through Buyer Utility Map, Blue Ocean Strategy creates soul soothing and
repeat impulse finger tip customer experience. From world's best selling
Tesla cars to a world's biggest customer-base of 3 billion users of
Whatsapp, and to the annually most awaited next iPhone, Blue Ocean CX
lasts outstanding and outreached to competitors, affordable, loved, and
leaves an everlasting user experience. Learn the 36 magic boxes behind
this charisma.
Examples: Whatsapp, Tesla, Alexa, Starbucks, N26,
iPhone, Tangerine Bank, Marvel Studios, Nintendo Wii, Zara, Gillette
Day 2 - Global CX
From New York to Tokyo, and from London to Kuala Lampur, innovative
universal products and services have woven a common customer behaviour,
with customer experience knitted for the one global village. This has
projected companies to create products and services matching the common
global demand, to be on 1 click for 5.65 billion social media users
worldwide. Value creation before the manufacturing and platforms before
the supply chain.
Examples: Tesla, Whatsapp, Novo Pen, Uber, Uber
Eats, Youtube, Monzo, Tiktok, Qatar Airways
Day 3 - Future CX
Think/Done based future is right-ahead. Clicks will be not be pressed
but thought. Payments will be joyous, consumptions will be without a
running-out worry, deliveries will be instant than expected, and
spending will match the life-span care. Functional - Emotional - Social
- Life-long - Green - and Well-being will be the keywords of the
upcoming future in CX. And this all will be in face of brutal best live
ratings. This training unit shows you the future and the early adoption.
Examples: WeChat, Starlink, Flightradar24, Siri,
Youtube Shorts, X.com, DeepSeek
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TRAINING PROGRAM 8 - GROWTH
Day 1 - Blue Ocean Growth
Blue Ocean Growth means reaching out to 8 billion in mind, at minimum. A
growth program which brings in maximum revenue, against the unique value
innovation in global utility offers. Learn to craft such cordial
offering backed by a never-ending revenue chain.
Examples: Whatsapp, Google, Youtube, Starlink,
Android
Day 2 - Global Growth
Targeting to be the best selling company in every country, at either
basic level, premium level, or both. Universal acceptance and universal
user-friendliness, in an organic tie-up between global growth and global
revenue generation.
Examples: Tesla, Whatsapp, Novo Pen, Uber, Qatar
Airways, Facebook, Temu, Tiktok
Day 3 - Future Growth
Exploration of the future trends and industries by reading ahead the
very logic of both the user trajectory and unexpectedness. From
globalization to space, from AI digitization to virtual realities, from
augmentation to shortest buy & supply cycles, from longevity to
life-long medical well being in advance, and many more.
Examples: WeChat, Starlink, Siri, Youtube Shorts,
X.com, Blue Origin, Spotify, BYD
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TRAINING PROGRAM 9 - SALES
Day 1 - Blue Ocean Selling
Become a Blue Ocean Lion Seller, get lion's share of market, customers
and sales commission. How to beat mediocre hyena, jackal and vulture
sellers and how not to become one. This highly interesting program makes
a difference between a hunter and a scavenger in a sales safari.
Day 2 - CEO Selling
Sell only to CEOs. Learn why and how? Make 65% bigger sales, and get
120% more add-on business from high C-level executive customers. Cut
short your sales cycle by 80% and move only with the decision maker, the
CEO.
Day 3 - Rainmaking
A business rainmaker magically brings new business and clients to a firm
or generate unexpected record revenue from existing and non-existing
customers. Learn how to become a rain-maker, a sales wizard, and a
magician sales leader, using clearly defined 4Ps of Revenue & Growth
including: 4Ps of Marketing: Product, Price, Place, Promotion. 4Ps of
Business Development: People, Partnership, Platforms, Positioning. And
4Ps of Sales: Prospecting, Pitching, Presenting, Profiting (through
Upselling and Cross-selling).
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TRAINING PROGRAM 10 - CEO
SPECIAL C-LEVEL TRAINING PROGRAMS
Achieve everlasting corporate excellence positioned at the crossroads of
the strategy and entrepreneurship contributing to strategic renewal,
balanced exploration, and unprecedented growth.
Day 1 - CEO Blue Ocean Strategy
Every corporation in a red ocean, no matter how great, is vulnerable to
decline. But decline can be avoided, detected and reversed the blue
ocean way, replaced by a long-lasting growth. This program offers
leaders the well-founded model of Blue Ocean Shift that they can learn
how to stave off decline, reverse their course, amidst the desolate
landscape of competition, and create series of distinct blue oceans, to
be everlasting prominent corporations, for decades and centuries.
Day 2 - Billionaire CEOs
This program goes beyond the incessant barrage of management buzzwords
and fads of the day to discover timeless qualities that have
consistently distinguished outstanding leaders. It shatters myths,
provides new insights, and gives practical guidance to C-level
executives to build landmark corporations that stand the test of time.
Latest, up-to-date, and live research on truly exceptional leaders,
outperforming the general stock market by a factor of 15 in direct
comparison to top competitors.
Examples: Elon Musk, Mark Zuckerberg, Tim Cook,
Jeff Bezos, Stephen Schwartzman
Day 3 - Trillion Co. CEOs
Explore why 7 companies have thrived in uncertainty, disruption, and
chaos, despite wars, stock fluctuations, economic melt-downs, and
pandemics like Covid-19, and crossed the $ trillion benchmark, in very
recent times. Based on rigorous analysis and infused with engaging
cases, the program enumerates the principles for building a truly great
enterprise in unpredictable, tumultuous, disruptive, and fast-moving
times. Learn from companies that rose to greatness, beating their
industry indexes by a minimum of 10 times over the last 7 years in
environments characterized by big forces and rapid shifts.
Examples: Nvidia, Microsoft, Apple, Amazon,
Alphabet, Meta, Tesla