BOS ENTERPRISE

 

 

 

PROJECT:

Client Signed Project

 

VENUE:

Client Premises

 

DURATION:

100 Days

 

TEAMS:

Damson Team:

Blue Ocean Strategy Consultant

Project Director

Project Manager

Project Assistant (Optional)

Subject-Matter Expert (Optional)

Client Team:

12-15 Team members from major departments including at least 2 C-level leaders
 

PROJECT:
Step 1: Pre-project questionnaire to help inform BOS consultant of the client's strategic landscape
Step 2: Strategy Visualization Round
Step 3: Primary Research for as-is strategy analysis
Step 4: Strategy Exploration Round
Step 5: Fieldwork for validating primary research
Step 6: Secondary Research & fieldwork for blue ocean opportunities
Step 7: Strategy Formulation Rounds 1 & 2
Step 8: Strategy Formulation Rounds 3 & 4
Step 9: Fieldwork for validating strategic options
Step 10: Strategy Roadmap Round
Step 11: Strategy Execution
Step 12: Blue Ocean Leadership
Step 13: Blue Ocean Shift
Step 14: Final Project Report
Workshops: 4 workshops led by the Senior BOS Consultant

 

(Click on Image for Enlarged View)

TERMS:

PRE-PROJECT QUESTIONNAIRE
A pre-project workshops questionnaire will be used to help the consultant better understand the client's strategic landscape and to prepare for the project.

STRATEGY VISUALIZATION

Round 1 - Presentation by client representative
Describe strategic landscape and outline current strategic challenges for the client

Round 2 - Presentation by DAMSON
Introducing the strategic logic behind blue ocean strategy
Blue ocean strategy vs. red ocean strategy
How to move from productivity management to creativity management

Round 3 - Interactive session and break-out exercises facilitated by DAMSON
Blue ocean strategy's systematic process and methodology
Session 1: Mapping corporate portfolio to choose where to start applying blue ocean strategy - PMS Map
Session 2: Plotting as-is strategy canvas to analyze current strategic landscape

Round 4
What to expect going forward in the project
Wrap up and fieldwork assignments

FIELDWORK 1 (to be completed by client with guidance from DAMSON)
Market research to validate factors on the as-is strategy canvas (industry analysis exercise)
Market research to validate value-curves on the as-is strategy canvas (competitive analysis exercise)

STRATEGY EXPLORATION

Round 1 - Presentation by client representative
Discuss fieldwork findings

Round 2 - Conducted by DAMSON
Validating and revising as-is strategy canvas based on fieldwork findings
Guided brainstorming session to identify new markets and assess blue ocean opportunities

Round 3 - Interactive session and break-out exercises facilitated by DAMSON
Session 3: Analyzing noncustomers to reach beyond existing demand - 3 Tiers of Noncustomers
Session 4: Analyzing buyer experience to identify gaps in utility - Buyer Utility Map
Session 5: Reconstructing market boundaries - 6 Paths Framework

Round 4
Wrap up and field work assignments

FIELDWORK 2 (to be completed by client with guidance from DAMSON)
Visual exploration exercises to explore six paths for creating blue oceans
Noncustomer surveys to analyze commonalities across the three tiers of noncustomers
Visual exploration exercises to validate buyer utility map observations

STRATEGY FORMULATION

Round 1 - Presentation by client representative
Discuss fieldwork findings

Round 2 - Conducted by DAMSON
Validating and revising six paths framework and buyer utility map based on fieldwork findings
Guided brainstorming session to focus on simultaneous pursuit of high value and low cost to create blue oceans

Round 3 - Interactive session and break-out exercises facilitated by DAMSON
Session 6: Exploring to-be strategic options - Four Actions Framework
Session 8: Ensuring commercial viability of BOS ideas - BOS Business Model
Session 7: Charting future strategy - To-Be Strategy Canvas
Session 9: Evaluating blue ocean ideas - Blue Ocean Idea Index

Round 4
Wrap up and fieldwork assignments

FIELDWORK 3 (to be completed by client with guidance from DAMSON)
Market surveys to validate and refine proposed to-be strategies

STRATEGY ROAD MAPPING
Finalization 1 - Presentation by client representative
Discuss fieldwork findings

Finalization 2 - Presentations by participant groups
Present to-be strategy canvases and vote for the best strategies - Visual Strategy Fair

Finalization 3 - Interactive session and break-out exercises facilitated by DAMSON
Session 10: Building BOS Roadmap to build execution into proposed strategies
Wrap up project

FINAL PROJECT REPORT (to be completed and submitted by the DAMSON consultant)

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PARTICIPATION IN BLUE OCEAN STRATEGY FORMULATION PROCESS

DAMSON BOS consultant will lead the project on client premises. He/she will be available for Whatsapp and e-mail support throughout the course of the project. Project Director and Project Manager will be assigned to project by Damson Group. Optional staff from Damson can be a Project Assistant and Subject-Matter Expert.

To ensure success of blue ocean strategy formulation project, it is suggested that a minimum of 6-10 senior managers be assigned to the strategy formulation project. Optimum number of participants in these workshops is around 20 and they should represent a good mix of functions including strategy, general management, product development, R&D, finance, marketing, sales, customer service and legal etc.

One individual must be assigned as the BOS Project Head to oversee the overall progress of the project and to ensure appropriate completion of field work. The project updates will be presented to client CEO or designated directors on a fixed frequency basis (weekly, bi-weekly, monthly).

PROJECT MATERIALS & INTELLECTUAL PROPERTY

All project materials, workbooks and templates for field exercises will be provided by Damson Group in electronic form. These materials will be printed and reproduced locally for use at the workshops and for fieldwork.

NON-DISCLOSURE and IPR AGREEMENTS

A non-disclosure agreement may be signed as part of the services agreement to protect the client's confidential strategic information provided to the consultant.
The materials provided by Damson Group for use at the workshops will strictly be used only for the purpose. Intellectual Property rights of all such materials provided by DAMSON will remain with us. The client will hold the right to all new information / materials produced during the course of the consulting engagement.