Stan Phelps is Senior Advisor and Chief Consultant to DAMSON Group on
Customer Experience. He is the Founder of PurpleGoldfish.com,
a think tank of customer experience and employee engagement experts
based at the Frontier in Research Triangle Park. He is a TEDx speaker,
Forbes contributor and IBM Futurist that inspires leaders to think
differently about their most important stakeholders. Stan's keynotes and
workshops focus on the value of customer experience as a competitive
differentiator and the importance of employee engagement in building a
strong corporate culture. He has spoken at over 250 events in 15
countries (US, Canada, UK, Spain, Ecuador, Peru, The Netherlands,
Russia, France, Germany, Australia, Bahrain, Malaysia, Israel and
Sweden) for Fortune 500 brands such as IBM, Target, ESPN, UPS, and Citi.
Stan challenges brands to explore new opportunities, showing them how to
be more successful in tomorrow's changing world. Working with clients to
create keynotes and workshops that are memorable, meaningful and
on-brand.
He is author of 10 books:
Purple Goldfish - Little Things Make the Biggest Difference in Creating
Wow
Golden Goldfish - Reward Your Most Important Customers and Employees
Blue Goldfish - Leverage Technology to Drive Both Profits and Prophets
Red Goldfish - Embrace Purpose to Win Hearts, Minds, and Profits
Yellow Goldfish - Increase Happiness to Drive Business Growth
Pink Goldfish - Defy Normal, Exploit Imperfection and Captivate
Customers
Green Goldfish - Go Beyond Dollars to Drive Employee Engagement
Gray Goldfish - Navigate the Gray Areas of Leading Every Generation
Purple Goldfish 2.0 - 10 Ways to Attract Raving Customers
Diamond Goldfish - Excel Under Pressure & Thrive in the Game of Business
Prior to focusing on speaking, Stan held leadership positions at IMG,
adidas, and the PGA of America. He also spent seven years as Chief
Solutions Officer at Synergy, an award winning experiential marketing
agency. At Synergy, he helped create larger than life brand experiences
for brands such as KFC, M&M's, Starbucks and organizations such as
NASCAR, MLS, and the USTA.
Stan started writing and speaking in 2009 on the belief that
"differentiation via added value" can be a game changing strategy. For
far too long, the overwhelming majority of marketing has fixated on the
eyes and ears of the prospect. Not enough has been focused on creating
experiences for current customers that drive referrals. Great customer
experience is about being so remarkable that people can't help but talk
about you. That if you absolutely delight someone - they will not only
come back, but they'll bring their friends.
Stan received his BS in Marketing and Human Resources from Marist
College, a JD/MBA from Villanova University, and a certificate for
Achieving Breakthrough Service from Harvard Business School.
He is a Past-President of the AMA Triangle, a 700+ member chapter of the
American Marketing Association. He also currently serves on the Advisory
Board for Special Spectators.
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