PELIN AYDIN
Pelin Aydin is Partner & Country
Director DAMSON Group (Turkey). She is a qualitative researcher by
specialization and sociologist by education. Pelin has 8 years of
experience in both traditional and digital research settings with
research agencies and start-ups internationally. She served world's
biggest brands in various industries such as FMCG, Technology, Beauty,
Luxury, Big Pharma, and Food. Pelin executes a mix of research
techniques including in-depth interviews, ethnographies, instore CX, UX
research, online research and focus groups.
Pelin is Founder of and Market Research Consultant at 365 Consultancy
Ltd, UK. Her global projects as UX/CX Reseacher, Analyst, Consultant and
Project Manager include working with All 4 Comms (London, UK), M-Brain
(Berlin, Germany), Natwell Technology Partners (New York, USA), GutCheck
(Denver, USA), Eksen Research & Co. (Istanbul, Turkey), Stem Marketing
(London, UK), Concept M Research & Co. (Berlin, Germany), Com'municate
(Paris, France), TTP Communications & Consultancy (Dubai and Istanbul),
Objectif Research (Istanbul, Turkey), Reputation Inc. (London, UK), Cox
Research (Dubai, UAE), Navanti Group (Arlington, USA), Group Gemic
(Helsinki, Finland), Virtua Research and Consultancy (Istanbul, Turkey),
Future Bright Research and Consultancy (Istanbul, Turkey), Equinoxe
(Marseille, France), and Methos (Paris, France).
Some of Pelin's important clients include Fanta, Coca-Cola, Johnson &
Johnson, Oriflame, Chanel, Lindt, Novartis, Turkcell, Cacharel, Braun,
NBA, Janssen, Humana, Bayer, Chiesi, Wella, SC Johnson, Remitly, and
Nestle.
Prior to 365 Consultancy, Pelin has worked as Project Management and
Qualitative Research Executive at Millward Brown (Istanbul, Turkey) and
with In'Sens (Paris, France). Pelin speaks French, English, and Turkish.
She completed her Master's Degree in Sociology from University of Paris
Sorbonne IV in Paris (France). She also earned Marketing certification
with distinction from University of California, Los Angeles (UCLA)
Extension.