Luciano Pezzotta is Senior Blue Ocean Strategist for DAMSON Group (for Malaysia, Asia-Pacific and Oceania regions). Luciano is an experienced corporate transformation professional with a particular focus on strategic innovation and Blue Ocean Strategy. He has 20 years of strategy and innovation consulting experience across Europe and the Asia Pacific and has led tens of consulting engagements for multinational organizations in a wide variety of sectors including ICT, FMCG, manufacturing, banking and life sciences.

In 2006 Luciano completed the Blue Ocean Strategy qualification process under the supervision of Professors W. Chan Kim and Renee Mauborgne, co-creators of Blue Ocean Strategy and has over 15 years of experience globally as a Blue Ocean Strategy practitioner. Luciano is also Regional Consulting Advisor to UCSI Consulting Group (former UCSI Blue Ocean Strategy Regional Centre) in Malaysia and has also been Regional Lead Consultant at UCSI Blue Ocean Strategy Regional Centre which was the official representative of Blue Ocean Strategy for eight countries in Asia as well as Australia and Canada. As the Regional Lead Consultant, Luciano was responsible to deliver keynote lectures at conferences and public events, conduct in-house seminars and workshops, as well as design and lead consulting engagements to help companies and public organizations adopt Blue Ocean Strategy and develop innovative corporate and business strategies. Luciano is also Director at Business Support SpA, an advisory boutique specialized in providing management advisory leveraging the Blue Ocean Strategy methodology, with a geographical focus on Europe and South-East Asia. He is also Adjunct Faculty for Strategy and Innovation at SIM Professional Development, the executive education arm of the Singapore Institute of Management where Luciano's mandate is to design and deliver state of the art strategy and innovation public and in-house programmes, including Blue Ocean Strategy.

Currently, Luciano is also Strategy, Sales and Marketing Director for HPMT Industries which is South-East Asia's leading high precision solid carbide cutting tools manufacturer with 3 commercial subsidiaries in China, Germany and Malaysia and a global network of distributors active in over 35 countries. The company is listed on Kuala Lumpur stock exchange. Luciano's role is to head the Strategy, Sales and Marketing Division of the Group. He is also Managing Director HPMT Deutschland, the Group's commercial subsidiary based in Germany. Luciano is also Co-Founder of DigitalTech International and the start up Neosurance.

Previously, Luciano was Adjunct Faculty at The Iclif Leadership & Governance Centre (Malaysia), Associate Partner with ECSI Consulting (Singapore), and Venture Consulting (Europe). Earlier Luciano also served as Business Analyst with Accenture and Merrill Lynch.

Luciano did his MSc. in International Management from Universita Bocconi (Italy). He is also Deputy Chairman and Director of the Board at EU-Malaysia Chamber of Commerce and Industry and Executive Committee Member of Italy Malaysia Business Association (IMBA).