Daniel Monroy is Partner & Country
Director DAMSON Group (Mexico). Daniel has over 3 decades of experience
with world's leading advertising companies like McCann and DDB
Worldwide. Daniel works with brands to define the heart of their story
with a humanistic lens on culture, business, and technology to embed
products or services in people's lives. He has worked on coordinated
accounts for Mexico, Latin America and Europe, integrating all
disciplines of Design and Marketing working in fast-paced environments.
Throughout his career, Daniel has mostly served in McCann at various top
positions like Group Creative Director of McCann and Creative Director
for Latin America and the Caribbean for McCann Erickson Miami, McCann
MIA. At McCann, Daniel has led the complete creative management and
brand purposes of the most elite clientele including MasterCard,
Chevrolet Mexico, Chevrolet Central America & the Caribbean, Chevrolet
LATAM, Chevrolet LAM, Nestle NIDO Family, Nestle Svelty Total Digest,
and Svelty Lactose-Free, Sony Ericsson, Nine West Kids Shoes, Westies
Shoes and purses, Nine & Co. Shoes and bags, BIC Shavers, Betty Crocker,
The Non-Violence Project Foundation, Coffee-Mate and Svelty Gastro
Protect, InCredit, Inmobiliaria Vinte, Editorial Televisa, Weber
Shandwick Mexico , Grupo Bimbo, SuAuto, and McCann MIA.
Daniel is also Independant Strategy Consultant to Brand Federation where
his specialties include market research, corporate brand strategy,
product launches, loyalty strategy, verbal branding, social media
strategy, M&A brand consolidation, retail strategy, and brand
extensions. Daniel is also Strategic and Innovation Coach for the
Mexicali Liaison Committee in collaboration with the Economic
Development Council, the Business Coordinating Council, Mexicali Liaison
Committee, National Chamber of the Transformation, and local education
institutions to promote lean strategies development to accelerate Small
and Mid-size Business in pandemic recovery. Daniel is also Strategic and
Innovation Coach for Ecosistema MXL where he eveloped and implemented
Inmobiliaria EcoHogar and Gaia Residencial communication strategy,
positioning, brand identity, and brand offer. He is also Lead Service
Design Sprints for Vinos El Cielo, Hospital Almater, Consulting
Communications Director to COPARMEX Nacional.
At the Berlin School of Creative Leadership, Daniel is working on his
MBA thesis "Hyperledger Shared Value - The rise of the protean culture
and the Empathy-Gap economy to Speed up co-progress in people's and
brands' lives, leveraging real-time decentralized innovations to bring
co-cognition distribution communities by design". According to Daniel,
brands now are in the business of solving cloud problems, not clock
problems.
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