DAMSON choice of Strategy is BLUE OCEAN STRATEGY which has surpassed all strategic concepts in terms of value creation and cost savings. We provide training, consulting, and speaking assignments on Blue Ocean Strategy, in partnership with Strategize Blue, USA.



What is Blue Ocean Strategy - How to Make the Competition Irrelevant

Blue Ocean Strategy (the book sold 3.6 million copies and translated in 44 languages) remains the most global game-changing concept since its inception in 2005. The founders of the concept are Dr. W. Chan Kim and Dr. Renee Mauborgne, both jointly listed in top 3 of Thinkers50, the most influential business thought leaders of the world. Dr. Kim is advisor to European Union and Dr. Mauborgne remained advisor to former US president Barack Obama for his 2 presidential terms, and both are fellows of World Economic Forum. Blue Ocean Strategy is about making the competition irrelevant and creating unique uncontested differentiation and value for adopters.

Some important game changing results Blue Ocean Strategy produced:


  • Justin Trudeau: Surprise success in 2015 Canadian National Presidential Elections

  • Malaysia: Landmark 59% increase in Gross National Income, 78% increase in GDP Per Capita, and 2 million new jobs created in public sector

  • Apple Inc: Unbeatable i-series (iPhone, iPad, iPod, iTunes, iOS)

  • Blackberry Smartphone: No. 1 choice of world leaders and corporate chiefs

  • Commercial uncontested market space captured by Google, Youtube, Gmail, Google Maps, Wikipedia, Viagra, Gillette, Red Bull, Tesla Cars, Netflix, Uber, Airbnb,, Starbucks, etc.

Following the colossal success of Blue Ocean Strategy for Govt. of Malaysia, 23 more countries and states are officially adopting Blue Ocean Strategy as central policy to their national development plans.

The strategy is built upon 2 metaphors of Red and Blue; red, the traditional competitive markets vs. blue where blue ocean strategy makes the competition irrelevant.