DAMSON Startups guides, develops strategy, trains and implement your new service or product start up. We offer 2 Startup specializations:

Blue Ocean Start Up:
Where your launch is unique by differentiation and in low cost, competing with no one and thriving on its own blue ocean, a competition-free market.

Technology Start Up:
Where you can be the next Uber, AirBnb, Facebook or Whatsapp, based on rules of disruptive innovation.

In combination of DAMSON Partnerships and DAMSON Strategy, your startup will be all set up to embark on a massive global successful launch.

DAMSON consulting for Startups via two above mentioned specializations is based on concrete world class innovation models. The models suggest to innovate to win and execute and effectively deal with disruption across industry regime. These models include disrupting innovation and customer-centric innovation.

The Disrupting Innovation improves a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market. Ford Motors, Wikipedia, iTunes, and are some example who have adopted this model for their startup offers.

The Customer-Centric Innovation validates learning through rapid scientific experimentation, and counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and develops on what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Toyota, Procter & Gamble, and Walmart have effectively adopted this strategy.