STAN PHELPS is Advisor to DAMSON Group on Goldfish Customer Experience series, the Founder of PurpleGoldfish.com, a think tank of customer experience and employee engagement experts based at the Frontier in Research Triangle Park. He is a TEDx speaker, Forbes contributor and IBM Futurist that inspires leaders to think differently about their most important stakeholders. Stan's keynotes and workshops focus on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. He has spoken at over 250 events in 15 countries (US, Canada, UK, Spain, Ecuador, Peru, The Netherlands, Russia, France, Germany, Australia, Bahrain, Malaysia, Israel and Sweden) for Fortune 500 brands such as IBM, Target, ESPN, UPS, and Citi.
Stan challenges brands to explore new opportunities, showing them how to be more successful in tomorrow's changing world. Working with clients to create keynotes and workshops that are memorable, meaningful and on-brand.
He is the author of six books: The Purple
Goldfish, The Green Goldfish, The Golden Goldfish, The Blue Goldfish,
The Red Goldfish, and The Pink Goldfish.
Prior to focusing on speaking, Stan held
leadership positions at IMG, adidas, and the PGA of America. He also
spent seven years as Chief Solutions Officer at Synergy, an award
winning experiential marketing agency. At Synergy, he helped create
larger than life brand experiences for brands such as KFC, M&M's,
Starbucks and organizations such as NASCAR, MLS, and the USTA.
Stan started writing and speaking in 2009
on the belief that "differentiation via added value" can be a game
changing strategy. For far too long, the overwhelming majority of
marketing has fixated on the eyes and ears of the prospect. Not enough
has been focused on creating experiences for current customers that
drive referrals. Great customer experience is about being so remarkable
that people can't help but talk about you. That if you absolutely
delight someone - they will not only come back, but they'll bring their
Stan received his BS in Marketing and
Human Resources from Marist College, a JD/MBA from Villanova University,
and a certificate for Achieving Breakthrough Service from Harvard
He is a Past-President of the AMA Triangle, a 700+ member chapter of the American Marketing Association. He also currently serves on the Advisory Board for Special Spectators.