Conventional marketing is now consciously avoided. DAMSON advices on most innovative and post-modern marketing strategies to make your customers feel at home. This marketing model is based on 2 post-modern elements of Signature Marketing and Neuromarketing.

The Signature Marketing is differentiation by added value. It finds signature elements that help you stand out, improve customer experience, reduce attrition and drive positive word of mouth.

The Neuromarketing is developed according to consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Companies like Google, CBS, Frito-Lay, A & E Television have adopted the neuromarketing elements which captures important segments in their overall marketing strategy.