Bob Barnett is an internationally
respected business strategist leading both strategy development and
implementation, using the principles, techniques and methodologies of
what was Value Innovation, the Strategic Logic of High Growth - and is
now known as Blue Ocean Strategy.
Bob is one of a very small community of highly qualified Blue Ocean
Strategy practitioners worldwide, working for companies, governments,
not-for-profit organizations and institutions. He is an invited member
of the Blue Ocean Global Network and INSEAD Blue Ocean Strategy
Institute.
Bob's clients include British Airways, AC Milan, Henkel, IBM, Aviva,
Thomas Cook and Samsung, together with many others including those
operating in Private Equity, (where he developed specific tools to aid
the assessment of acquisitions), Property Development, Building and
Banking.
He has also cooperated with Professor Renee Mauborgne (Co-Founder of
Blue Ocean Strategy) on client-related projects and is a keynote speaker
for companies and institutions. He has contributed case study materials
to the international best selling business book 'Blue Ocean Strategy'
(over 4 million copies sold and translated in 46 languages worldwide).
Bob has wide experience in both advising to, and leading public and
private companies in roles as diverse as Corporate Culture Change,
Business Development, Sales, Training and as CEO and Managing Partner.
He has held directorships for nearly two decades, during which period he
has also led four successful business start ups.
He has a law degree from Kingston University (London) and has completed
numerous post-graduate programmes in strategy, management, marketing and
cultural change. He is also Programme Director at The Chartered
Institute of Marketing, UK.
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