BAG is a unique briefcase containing 7 files essential for
fast-paced, active, highly sustainable and phenomenal growth of any
business in a flash like a light. This is a business model which you
sign up for an instant global success of your enterprise. This 7-day
training or a 1-month consulting engagement of our consultants will
enable your organization to adopt and adapt to the best of the best from
best of the management world, the Thinkers50.
The BAG contains:
File 1: Blue Ocean Strategy:
Company's breakthrough action of creating
a new, uncontested market space that makes competitors irrelevant by
developing new consumer value while decreasing costs. 12 Tools and
Frameworks developed through 8 years of research based on a study of 150
greatest strategic moves spanning 120 years from 30 different
Applied Companies: Apple, Youtube,
Starbucks, Canon, Polo, Cirque du Soleil, Netjets, Lexus, FedEx,
Gillette, eBay, Cisco, Southwest Airlines, Home Depot, Dyson, China
Mobile, Pitney Bowes, Nintendo Wii, Bloomberg, Ford Model T, Philips,
iTunes, Quicken, Viagra, Virgin Atlantic, QB House, Body Shop,
Amazon.com, Netfix, Tesla, SpaceX, Red Bull
File 2: Blue Ocean Leadership:
Leadership frameworks to successfully
implement revolutionary Blue Ocean Strategy.
File 3: Scratch Innovation:
The next Bill Gates will not build an
operating system. The next Larry Page won't make a search engine.
Tomorrow's champions will not win by competing ruthlessly in today's
marketplace. They will escape competition altogether, because their
businesses will be unique. Finding singular ways to create new things.
Doing what someone else already knows how to do takes the world from
present to next, adding more of something familiar. But when you do
something new, you go from scratch to present.
File 4: Surprice Strategy:
A $300 billion industry of zero pricing
model giving products and services to customers as lucrative bene?t, to
attract users and up-selling at a premium price.
Applied Companies: Google, LinkedIn,
Facebook, Flikr, Apple Store, Linux (IBM, HP), Amazon, Adobe, Match.com,
Craigslist, BoxOfficeMojo, TurboTax, eBay, Skype, Second Life
File 5: Attraction Marketing:
Attraction marketing is the opposite of
traditional interruption marketing; instead of interrupting the customer
with unrequested information, attraction marketing prompts prospect
consent in advance to receive the marketing information. This marketing
information then spreads most effectively from customer to customer,
rather than from business to customer. This powerful customer-to-
customer dialogue spreads like epidemics. Help your customers do the
marketing for you.
File 6: CEO Selling:
Sell only to CEOs. Learn why and how?
Make 65% bigger sales, and get 120% more add-on business from high
C-level executive customers. Cut short your sales cycle by 80% and move
only with the decision maker, the CEO.
File 7: Game Theory:
Use game theory to apply rigorous strategic thinking. It's the mathematics of anticipating your opponent's next moves. With the Nobel Prize in Economic Sciences going to game theorist Jean Tirole in 2014, eleven game-theorists have won the economics Nobel Prize by far.