DAMSON BAG

 

DAMSON BAG is a unique briefcase containing 7 files essential for fast-paced, active, highly sustainable and phenomenal growth of any business in a flash like a light. This is a business model which you sign up for an instant global success of your enterprise. This 7-day training or a 1-month consulting engagement of our consultants will enable your organization to adopt and adapt to the best of the best from best of the management world, the Thinkers50.
 

The BAG contains:


File 1: Blue Ocean Strategy:
 

Company's breakthrough action of creating a new, uncontested market space that makes competitors irrelevant by developing new consumer value while decreasing costs. 12 Tools and Frameworks developed through 8 years of research based on a study of 150 greatest strategic moves spanning 120 years from 30 different industries.
 

Applied Companies: Apple, Youtube, Starbucks, Canon, Polo, Cirque du Soleil, Netjets, Lexus, FedEx, Gillette, eBay, Cisco, Southwest Airlines, Home Depot, Dyson, China Mobile, Pitney Bowes, Nintendo Wii, Bloomberg, Ford Model T, Philips, iTunes, Quicken, Viagra, Virgin Atlantic, QB House, Body Shop, Amazon.com, Netfix, Tesla, SpaceX, Red Bull
 

File 2: Blue Ocean Leadership:
 

Leadership frameworks to successfully implement revolutionary Blue Ocean Strategy.
 

File 3: Scratch Innovation:
 

The next Bill Gates will not build an operating system. The next Larry Page won't make a search engine. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. Finding singular ways to create new things. Doing what someone else already knows how to do takes the world from present to next, adding more of something familiar. But when you do something new, you go from scratch to present.
 

File 4: Surprice Strategy:
 

A $300 billion industry of zero pricing model giving products and services to customers as lucrative bene?t, to attract users and up-selling at a premium price.
 

Applied Companies: Google, LinkedIn, Facebook, Flikr, Apple Store, Linux (IBM, HP), Amazon, Adobe, Match.com, Craigslist, BoxOfficeMojo, TurboTax, eBay, Skype, Second Life
 

File 5: Attraction Marketing:
 

Attraction marketing is the opposite of traditional interruption marketing; instead of interrupting the customer with unrequested information, attraction marketing prompts prospect consent in advance to receive the marketing information. This marketing information then spreads most effectively from customer to customer, rather than from business to customer. This powerful customer-to- customer dialogue spreads like epidemics. Help your customers do the marketing for you.
 

File 6: CEO Selling:
 

Sell only to CEOs. Learn why and how? Make 65% bigger sales, and get 120% more add-on business from high C-level executive customers. Cut short your sales cycle by 80% and move only with the decision maker, the CEO.
 

File 7: Game Theory:
 

Use game theory to apply rigorous strategic thinking. It's the mathematics of anticipating your opponent's next moves. With the Nobel Prize in Economic Sciences going to game theorist Jean Tirole in 2014, eleven game-theorists have won the economics Nobel Prize by far.