CUSTOMERSHIP

 

 

 

"Differentiation via Added Value" is a game changing strategy. For far too long, the overwhelming majority of marketing has fixated on the eyes and ears of the prospect. Not enough has been focused on creating experiences for current customers that drive referrals. Great customer experience is about being so remarkable that people can't help but talk about you. That if you absolutely delight someone, they will not only come back, but they'll bring their friends. - (Stan Phelps)

 

CUSTOMERSHIP ADVISOR STAN PHELPS

 
The above words from Stan Phelps induced DAMSON to bring revolutionary customer experience concepts and knowledge to its customers. And having Stan Phelps on board himself, the world leader in customer experience and employee engagement, with his wealth of more than 300 events across the globe, 3200 researched case studies, and 6 best-selling books, DAMSON proudly offers its customers the 6 ground-breaking knowledge sessions on customer experience and employees motivation:


PURPLE GOLDFISH
LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CUSTOMER EXPERIENCE
In this keynote presentation or workshop, Stan shares the key ingredients of creating signature added value. He covers the 12 different types of purple goldfish in the two main categories of value and maintenance.
 

GREEN GOLDFISH
GOING BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT AND REINFORCE CULTURE
Happy engaged employees create happy enthused customers. In this keynote or workshop, Stan shares the 15 types of green goldfish, little extras for employees such as onboarding, time away, team building, flexibility, recognition, and empowerment.
The keynote explores signature ways 'beyond dollars' to drive employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. Attendees walk away with the knowledge of the key drivers of employee engagement. They become able to introduce actionable ideas for their teams, little things that increase engagement, improve retention and reinforce culture.
 

RED GOLDFISH
BECOMING A FOR PURPOSE BUSINESS TO DRIVE LOYALTY AND SALES
The little things make a big difference in customer experience. In this keynote presentation or workshop, Stan shares the key ingredients of creating signature added value. He covers the 12 different types of red goldfish in the two main categories of value and maintenance.
 

BLUE GOLDFISH
USING TECHNOLOGY, DATA, AND ANALYTICS TO DRIVE DIFFERENTIATION AND ADVOCACY
According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He will share cutting edge examples and insights from his research effort the Blue Goldfish Project.
 

GOLDEN GOLDFISH
TAKING CARE OF YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES
Eighty percent of profitability is driven through the Top 20 percent of customers and employees. These are your vital few. In this presentation, Stan shares the nine different key drivers of overall performance from the Golden Goldfish Project.
 

PINK GOLDFISH
AMPLIFYING WEIRDNESS AND EMBRACING WEAKNESS TO STAND OUT IN BUSINESS
True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. In this keynote presentation, Stan shows the seven ways to leverage what makes you unique and wonder-full in business.