A significant challenge today for organizations is to move from addressing change as a series of unique events, to identifying and initiating change initiatives as a matter of routine, across the business.



DAMSON, through its elite partner and world leader in Change Management DUXINAROE and its patented flagship solution The Dux Method enables clients to understand their position, in terms of change maturity and capability, so an appropriate strategy can be designed.

According to Duxinaroe:

A key factor in whether change management initiatives succeed or fail lays in the ability of leaders to understand the complexities of change, so appropriate actions are undertaken.

There are two aspects of change management:

TANGIBLE: Changes to functional things and tasks
INTANGIBLE: The transition that people need to make in their minds if their behaviors are to change voluntarily

Traditional project management is the tangible aspect and as such largely fails to understand, consider and influence the people involved, even though it has been around, as a profession, since the 1950s.

Change management is an emerging discipline that addresses the intangible and facilitates people to transition their beliefs, in order to adopt and apply the tangible changes to achieve results.

The Dux Method provides clients with a comprehensive appreciation of change complexity, relevant to their particular circumstances and needs. This appreciation is then developed to construct more effective change strategies and plans. A fundamental part of the Dux Method is understanding the differences between the two and ensuring a balance between them when designing and implementing change initiatives.

Leading Change

Proactively supporting change, as well as encouraging and empowering the correct behaviors in others to achieve it, are key skills for today's business leaders. Coaching programmes that incorporate key elements of change management help tackle this. Duxinaroe's change management method provides the awareness and appreciation of the leader's role in change management via a programme built around the science of change.

Communicating Change

For change to be successfully adopted and have an enduring impact on the organization, there must be communication at all levels rather than a 'top down' approach which lacks the opportunity for employee feedback or input. Duxinaroe's methodology helps organizations develop an effective 'sphere of communication' which encourages the exchange of information required, at all levels, to achieve a true commitment to the need for change.

Empowering Change

In addition to formal leadership, there is an opportunity to create and empower emergent change leaders at all levels. These people will be closer to the daily business and may understand, interpret and communicate the change impact to employees more effectively than messages pushed through the formal organization. Duxinaroe helps clients support change leaders from both the formal and informal organization through the training and establishment of suitable systems and processes to incorporate these roles into the change strategy.