Cascades Strategy doubled a conglomerate's sales, quadrupled its profits, and increased its market value by more than $100 billion in just 10 years. Now, drawn from this experience applied in 194 countries, the larger strategic goals are built around the clear, essential elements that determine business success between Cascades of Choices.

Cascades Strategy is built around 5 essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

What is our winning aspiration?
Where will we play?
How will we win?
What capabilities must we have in place to win?
What management systems are required to support our choices?

The Strategy clearly illustrates how deciding on a strategic approach and then making the right choices to support it makes the difference between just playing the competitive game and actually winning.