DAMSON believes that brand has to stand out. It has to have consumer faith. It has to be second to none. DAMSON helps to craft or re-craft your brand as a magic coated reality, through combination of critical elements of neurobranding, purple branding, and position branding.

The Nueorbranding is about how people think about brands. Brand choice decisions ultimately take place inside the consumer's brain. Neuroscience holds lessons for how consumers respond to brands and make purchasing decisions. This element is a result of responses to over 30,000 TV commercials in Adtrack's databse.

The Purple branding urges you to put a purple element into everything you build, and everything you do, to create something truly noticeable. Your offer is either a purple brand or doesn't exist at all. It is either remarkable or invisible. Companies like Starbucks, JetBlue, KrispyKreme, Apple, DutchBoy, Kensington, Zespri, and Hard Candy have adopted the purple branding element to stand out from the competitive crowd.

The Position branding is a marketing element that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this element either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or by creating a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or highend).