ADI ABDURAB is Advisor for Digital Strategy and New Media Technologies with DAMSON Group and CEO of Surgengin. His expertise in Social entrepreneurship and Creativity won him Peabody Award in 2013 and has been nominee for Emmy Award in 2014. Adi's passion lies in forensic audit of digital marketing channels and campaigns to identify optimization for conversion and mass traffic.

Adi is speaker and corporate trainer in digital technologies and mentor of Founder Institute. In his professional career spanning more than 12 years, he has been Editor-in-Chief of "Startup" magazine, has been consultant for digital innovation to Entrepreneurship Development Institute, Inductin,, AddictiveTips, VO Director at Unicorn Black Animation Studios, and Vice President Logistics & Operations with Qatraa. His public clientele includes various ministries of Govt. of Pakistan including The Ministry of Climate Change, The Ministry of Water & Power, Pakistan Post, and The Ministry of Information.

Adi is also visiting faculty to prestigious universities including Pakistan Institute of Engineering and Applied Sciences (PIEAS), Iqra University, CASE University, National University for Science & Technology (NUST), and Fatima Jinnah Women's University

Adi's is MS. in Engineering Management from CASE University and has decorating technical credentials being Google AdWord Certified, Hubspot Inbound certified, and Facebook Blueprint certified. As part of SSIL's teacher training program, he also trained nearly 10,000 students and 1000 teachers on environmental responsibilities.